SWANSEA UNIVERSITY HIRES PHAR AS BRAND PARTNERSHIPS ADVISER

Swansea University has appointed PHAR to review its programme of strategic partnerships with business and develop a marketing framework to maximise the programme’s success going forwards.

Winner of the Times and Sunday Times Welsh University of the Year, and placed in the Top 350 of the Times Higher Education World University Rankings, Swansea University has recently opened its new £450m Bay Campus to house its College of Engineering and School of Management.

The University’s has long standing strategic relationships with organisations such as Santander Universities, Tata and Rolls Royce.  PHAR has been appointed to conduct an assessment of the current business partnerships and create a framework for how the strategic value delivered to the University through relationship marketing can be maximised going forwards.

“PHAR clearly has great experience in generating added value from brand partnerships for organisations”, commented Alison Parker, Swansea University’s Head of Business Marketing.  “It will be really interesting to understand how this knowledge and expertise can be applied to the University sector as our partnerships with industry play a crucial role in delivering the knowledge economy through research collaborations, skills development and student recruitment. 

“Swansea is in many ways one of the UK’s most exciting universities right now,” added Alastair Macdonald, Managing Director of PHAR UK.  “With genuine leadership in areas such as engineering, and ranked in the Top 15 for student satisfaction, partnership with Swansea University has the potential to deliver real marketing and corporate value.  This is a really exciting project for us, and we’re looking forward to delivering a framework that enables the University to realise its potential from strategic partnerships with business.”