Data driven solutions

PHAR Focus is our specialized media buying division helping advertisers & agencies deliver performance-driven digital campaigns. We adopt an audience 1st strategy to campaign execution, built on our exclusive 1st Party database, expert digital traders & extensive platform knowledge.

Reach, Engage and Convert

Whether your goal is to increase brand awareness, encourage engagement or to increase conversions, we have a number of solutions that will target your message and deliver results.

Programmatic

Millions of monthly impressions are exclusively available across 20 different AirAsia country sites in 12 languages, engaging site visitors to your brand via this trusted medium. Using our sophisticated targeting technology we are able to reach travellers even when they have navigated away from AirAsia.com. We have our own trading and campaign management team who are constantly optimising campaigns for increased performance.

Social, Mobile and Video

We leverage mobile, social and video sites for added engagement while still targeting using our transactional traveler and other data. Target your messaging via these channels for added impact, and we will enable cross-device attribution and analytics. Create a dialogue for your content and utilise the web's most engaging touchpoints.

Google Ads

Google Ads is a suite of powerful advertising platforms which allows your business to seamlessly integrate its brand presence into your desired audience’s online journey. From browsing the web to watching YouTube videos, we build a strong foundation for audience profiling, brand awareness and quality traffic, which then becomes the pillars of successful marketing funnels.

Audience Segment

Knowing the right user to target is key to a successful campaign. We target the right customer at the right time, using real transactional data directly from our partners. We have a number of key profile types upon which we can target, as follows: