VITA COCO APPOINTS PHAR TO MEDIA PLANNING AND BUYING TASK

Following a competitive pitch, PHAR has won the task to plan and buy Vita Coco’s media activity, with immediate effect. 

The Vita Coco brand is a global leader in coconut-based foods and beverages. Vita Coco Coconut Water is the best-selling brand in the UK, 45%* bigger than its nearest UK rival and is sold in 31 countries around the world.

Vita Coco Coconut Water will launch their largest media campaign to date with a multi-million pound investment. The extensive 360 degree campaign will feature a variety of media including a national buy across TV, OOH and digital, as well as large-scale experiential and PR activity.

“As we continue to drive brand awareness across the UK, having the strongest media strategy is fundamental to our growth ambitions at Vita Coco,” commented Pip Brook, Marketing Director, EMEA at Vita Coco.  “The strategy that PHAR presented back to us demonstrated their in-depth analysis of our challenge to ensure that we create a campaign that allows us to achieve the cut through we need at our stage of the brand. They showed the creative thinking, as well as the passion and energy, that we are looking for, and we’re delighted to be working with the team at Phar.”

“We’re really excited to be working with one of the most impressive brands to launch in the UK in the past ten years,” added Marcus Wight, PHAR’s Chief Executive.  “We believe that we have created a media plan for this summer that will enable Vita Coco to achieve the next step in its growth, and it’s great to see our ideas and approach are on the same wavelength as theirs!”