PHAR client British Triathlon has announced the launch of its new vision to ‘deliver world-class success and to inspire participation in the sport’ between 2017 and 2024. Triathlon is a fast growing, modern and dynamic Olympic and Paralympic sport that has seen widespread growth since making its Olympic debut in Sydney 2000. The sport’s new vision which is accompanied by the launch of triathlon’s new visual identity aims to continue this successful growth throughout Great Britain....[read more]
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PHAR is delighted to unveil our client AirAsia as one of the first official station naming sponsors in Malaysia, with the Bukit Bintang Monorail station now officially known as “AirAsia-Bukit Bintang”. The first of its kind in Southeast Asia, the Station Naming Rights Programme devised by PHAR has offered brands the opportunity to bid for the right to transform a station to re-name the station and incorporate the brand’s identity within the station. The programme aims to result in better, additional or enhanced services as well as facilities for everyday commuters along the Rapid KL network while giving the advantage of new exposure and consumer engagement opportunities...[read more]
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The New FIAT 500 re-masters an iconic track with Ella Eyre at an exclusive event The New FIAT 500 and British singer-songwriter Ella Eyre are set to re-master one of the world’s great pop tracks live in London today. Specially-invited guests and members of the media will see the New FIAT 500 on stage with Ella Eyre as they perform a specially re-mastered version of the No. 1 track “Best of My Love” by The Emotions bringing the UK launch of the New FIAT 500 to a spectacular conclusion. Details of how the New FIAT 500 will make its contribution to the track, and where the landmark London location for this special event will take place, are both still under wraps, however...[read more]
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The first of its kind in Southeast Asia, the Station Naming Rights Programme offers corporations or brands the opportunity to bid for the right to transform a station to reflect the brand’s corporate identity and name the station after themselves – i.e. AirAsia - Bukit Bintang, Bank Rakyat - Bangsar and KL Gateway – Universiti – in exchange for a fee and enhancing the overall experience for commuters using it. The stations original names are retained in order to denote location. Implemented in partnership with Malaysia’s leading out-of-home advertising agency Big Tree Outdoor Sdn Bhd and UK based marketing and sponsorship specialist Phar Partnerships, the Station Naming Rights Programme also creates a new source of non-fare revenue for Prasarana that can be used to enhance the services offered to everyone who travels around Kuala Lumpur...[read more]
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PHAR has been appointed by Ricoh to activate the company’s five-year partnership with Premiership Rugby. The deal brokered by PHAR in 2014 saw Ricoh become the Official Document Services Partner to Premiership Rugby, with the partnership providing a great opportunity for Ricoh to educate rugby fans on the company’s technical ability and IT expertise. Some of the partnership assets are already in place this season, including in-stadia branding via LED perimeter boards and the Ricoh Premiership Rugby Golf Day that took place on April 15th at Stoke Park with the likes of Matt Banahan, Mark Durden Smith and Shaun Perry in attendance.
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