The first of its kind in Southeast Asia, the Station Naming Rights Programme offers corporations or brands the opportunity to bid for the right to transform a station to reflect the brand’s corporate identity and name the station after themselves – i.e. AirAsia - Bukit Bintang, Bank Rakyat - Bangsar and KL Gateway – Universiti – in exchange for a fee and enhancing the overall experience for commuters using it. The stations original names are retained in order to denote location. Implemented in partnership with Malaysia’s leading out-of-home advertising agency Big Tree Outdoor Sdn Bhd and UK based marketing and sponsorship specialist Phar Partnerships, the Station Naming Rights Programme also creates a new source of non-fare revenue for Prasarana that can be used to enhance the services offered to everyone who travels around Kuala Lumpur...[read more]

PHAR has been appointed by Manchester Business School, part of the University of Manchester, to develop and deliver a partnerships programme. Our first piece of work will be to evaluate the potential partnership opportunity, a piece of work that will be carried out by PHAR Insight. Once completed, we will then engage with the market, both in the UK and internationally, to secure relevant partnerships with appropriate brands across multiple sectors. Russell Miller, Director of Sponsorship and Business Relations at Manchester Business School had this to say about PHAR’s appointment and the project they’re undertaking: “We’re delighted to be working with PHAR Partnerships. MBS offers a unique proposition to its partners. We see huge potential in creating longer-term partnerships with international brands who want to reach our national and international audiences, while getting close to our world-class research.”