PHAR secures innovative brand partnerships through AirAsia
A bespoke plane livery has been unveiled promoting Ninetology Malaysia’s ASEAN wide expansion. The phone manufacturer and retailer based in Malaysia & Indonesia provide cost effective and highly reliable smartphones, which have captured the Malaysian market by storm, especially amongst the 16 to 25 age groups. This innovative marketing partnership, which also included advertising for Ninetology through AirAsia’s other media channels, was coordinated and by PHAR. Since the branding and advertising went live, Ninetology’s business has soared by 40%, with CEO Sean Ng highly recommending the AirAsia media channels for other brands in the market wanting creative advertising platforms with the ability to reach millions of eyeballs.
Earlier this year PHAR launched AirAsia’s new regional Travel 3Sixty magazine, specially designed for the Indonesian market. Click here to read more.