BeIN Sports and PHAR launch European football pilot on Indonesian TV

PHAR partnered with Indonesian BeIN Sports channel to run an advertiser pilot for the Indonesian market during the last month of the European football season, showcasing  Ligue 1, Serie A, Bundesliga and Barclays Premier League to millions of football fans. Phar was able to secure sponsors including Ponds, Axe, Vaseline, CIMB Niaga and Air Asia. The pilot was a precursor to the 2014/15 European leagues season when packages will run across BEIN branded media, including but not limited to television channels, website, mobile sites, applications and social media (including Facebook and Twitter) in the territory of Indonesia. In addition to television commercial spots there will be live game graphics, bumpers leading in and out of the adverts and activation opportunities with the hosts.