PHAR plans EPCR media across France, UK and Ireland throughout Group Stage

To support the continued growth of the Heineken Champions Cup, PHAR has worked with tournament organiser EPCR to devise a media plan promoting the tournament’s key aims.

Digital OOH screens have been used to promote games on broadcast in a “drive to live” on the eve of key fixtures.

Pictured are screens in the business La Defense region of Paris close to Racing 92’s home ground.