PHAR working with Rangers FC on partnership evaluation

PHAR have been appointed by Rangers FC - winners of more league titles than any other football club in the world - to undertake an evaluation of their sponsorship programme.

With 32Red as Rangers’ shirt sponsor, and Hummel as their kit supplier, along with a number of secondary partners, PHAR will complete an audit of the potential tangible benefits that can be offered to sponsors, as well as a marketing valuation of these assets, along with recommended pricing and packaging.

Rangers reached the group stage of the Europa League this season, and are currently in contention to qualify for the knockout stages.