PHAR brokers deal for Tune Protect to sponsor Malaysian Football referees

PHAR have brokered a deal for Tune Protect to become the Official Insurance partner of Football Malaysia, which will also see them sponsor the referees.

Tune Protect's brand logos will feature on referee kits’ arm sleeves for all competitions, including the Super League, 100PLUS Premier League, the TM Malaysia Cup and the Superbest Power FA Cup.

The deal also includes opportunities for comprehensive marketing, sales promotion, engagement activities, in-stadium branding, corporate hospitality as well as, the use of club and player image rights for promotion purposes around the two premier competitions.

“Having top-tier referees carrying its brand values of professionalism and integrity into every football match in the Malaysian league was a key aspect of our involvement with Football Malaysia,” Razman Hafidz bin Abu Zarim, chairman of Tune Protect Group Berhad said.

Football Malaysia, chief executive officer, Kevin Ramalingam said the partnership “is a major signal of the strong marketing value of the leagues and cup competitions, and a great example of more corporates and sponsors recognising how such partnerships benefit their brands while helping to drive Malaysian Football forward.”