PHAR DISCUSS 'BUILDING A WORLD CLASS BRAND' AT BUSINESS MANAGEMENT CONFERENCE

Andrew Fraser, Head of Partnership, Asia was invited to be on a 4 man specialist panel at Sim University, Business Management Conference, on Friday 22nd April.

The conference was headlined by Peter Draper, Commercial and Marketing Director at Valencia FC and formerly Manchester United's first Group Marketing Director, who gave a talk on "Building a World Class Brand". With over 200 working professionals in the audience, Andrew and the other panel members were quizzed on various sports sponsorship and digital matters, during the interactive session.