PHAR partner Chevrolet with AirAsia Indonesia
PHAR are delighted to announce the unveiling of Chevrolet’s partnership with AirAsia in Indonesia. Chevrolet has become the first brand to ‘wrap’ a plane in the history of aviation in Indonesia. The partnership was launched on October 8th 2013, with the inaugural flight taking place from Jakarta to Yogyakarta.
Commenting on the partnership Michael Dunne, President Director of General Motors Indonesia said, "This Chevrolet and AirAsia initiative will allow us to reach more Indonesian people so that they can try and enjoy Chevrolet products". Chevrolet’s AirAsia aircraft will introduce Chevrolet products to a young & dynamic generation in Indonesia, from Jakarta to Surabaya, Denpasar and Makassar".
Bernard Francis, Commercial Director of Indonesia AirAsia said, "We are pleased to work with Chevrolet, a world leading automotive brand that shares a similar value and spirit to AirAsia - bold, fun and friendly. This achievement is a special moment for both AirAsia and Chevrolet, with the shape and the idea of this unique collaboration being a first for both companies".
Chevrolet’s AirAsia aircraft will also operate commercially to various international routes such as Singapore, Kuala Lumpur, and Bangkok.
One month on post-launch Chevrolet sales have increased by 159%.