PHAR grows its Activation team with the appointment of new Account Director

International media and marketing agency PHAR Partnerships is pleased to announce Monika Orolinova as the newest member of their rapidly increasing global team. Monika joins having spent the previous 4 years at Havas Sports & Entertainment, managing a number of diverse and large scale client sponsorships including Asda’s Kwik Cricket activity, EDF Energy’s London 2012 athlete programme and Olympic Torch Relay events as well as Aeroflot’s partnership with Manchester United.  Monika will take responsibility for some of PHAR’s key activation accounts including FOREX.com, Stihl and Domikado, whilst also working alongside other areas of the agency in developing strategies for brands to maximise their investments across music and talent management.

Josh Green, Head of Activation & Consultancy UK, commented on the appointment: “Having someone with Monika’s extensive knowledge and expertise join the team will really help to develop the breadth and quality of services we can offer current and prospective clients.  I’m really looking forward to continued growth of the agency’s Activation division, with Monika playing a key role in helping to drive this momentum.”

PHAR’s Activation and Consultancy team develops and delivers brand activation platforms for sponsors, working closely with other divisions across the UK and Asia to provide best in class client servicing and consultancy.