AirAsia appoints PHAR Partnerships to be exclusive sales agency

AirAsia, the World’s Best Low-Cost airline today appointed PHAR Partnerships as their exclusive media and sponsorship sales agency. As part of a multi-year deal, PHAR Partnerships will create and deliver media campaigns for brands across AirAsia’s extensive set of print, online, mobile and ambient media assets. It is a great opportunity for brands to communicate and engage with AirAsia’s guests, of which 29 million flew last year, within the whole ASEAN region and beyond.

PHAR Partnerships will be looking to work closely with brands to explore tailored, targeted advertising packages and creative marketing opportunities with AirAsia such as utilising their growing mobile applications, database marketing and AirAsia’s new-to-market Destination Guide.

Such impressive assets include the number 1 e-commerce website in Asia (www.airasia.com), an in-flight magazine (Travel 3Sixty) read by over 2.5 million guests monthly and a mobile website (www.mobile.airasia.com) that attracts over 1 million unique visitors a month.

PHAR Partnerships is an international media and sponsorship agency which was founded by Marcus Wight and Nick Lockwood at beginning of the year, with offices in the UK, Singapore and Malaysia.

Marcus Wight, CEO of PHAR said: “PHAR is incredibly excited about this opportunity to work with AirAsia, whose scale is truly ASEAN. We will also be able to offer additional advertising options with AirAsia X, giving brands the opportunity to target travellers on a truly global scale. Whether a brand is looking for advertising opportunities that are global, cross-region or targeted country specific, we will work to provide cost-effective, creative solutions that engage with the guests who fly with AirAsia”.

Kathleen Tan, Regional Head Commercial, AirAsia said “We are delighted with this partnership . PHAR's experience and expertise in media and sponsorship sales makes them ideally placed to help AirAsia utilise and reflect this growth in our media offering to brands who wish to engage with AirAsia’s passengers and our unique travel experience. In addition to that, they are able to tap on our extensive route network, social media platforms and aggressive growth"